Whatnot acquires Shaped to power real-time live shopping recommendations

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Whatnot acquires Shaped to power real-time live shopping recommendations

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Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

Source: https://techcrunch.com/2026/07/15/whatn ... endations/
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