Why Cognition bought Poke: AI personality is becoming a competitive advantage
: fre jul 24, 2026 6:07 pm
AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures. The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
Source: https://techcrunch.com/2026/07/24/why-c ... advantage/
Source: https://techcrunch.com/2026/07/24/why-c ... advantage/